UX Strategy & Leadership
Shane Clevenger

214-536-7454 • shane@cleverworks.biz


Currently I'm seeking a responsible and challenging position in a growth oriented company where my experience and skills will significantly contribute to the overall success of the organization.

  • Success leading teams, including remote and offshore
  • Created and managed talented teams with an environment that fosters impartialness and engagement
  • Strong understanding of design principles and UX/UI strategies
  • Ability to influence and solicit buy-in with stakeholders and business leadership
  • Collaborate with cross-functional teams as well as the greater UX team throughout the design process
  • 19 years collectively of advertising agencies and in-house
  • Proven ability leading and advocating ‘Design Thinking’ work shops and methodologies
  • Expert level skills in Adobe CS, Sketch and other associated design tools
  • Working knowledge of HTML, CSS, Javascript
  • Process oriented and agile
  • Road map prioritization
  • Comfortable making decisions in a deadline driven environment
  • Always available, respectful, patient, empathetic for others, and always thinking of business needs as well as the user’s experience


Texas A&M Commerce
Communication Design (UX/UI emphasis), 2006
Masters Degree

University of North Texas
Communication Design, 2000
Bachelor Degree


UX Lead

As UX Lead I focus on Verizon eCommerce aligning desktop, mobile and tablet. Managing UX priorities and syncing onshore and offshore teams. Leading the strategic innovation and voice of customer efforts using data, metrics and analysis with Design Thinking methodologies.


ADT Security Systems
UX Lead

As an interim UX Lead I successfully built a UX team for existing customer and call center
responsibilities. Creating UX processes and efficiencies that allowed the UX team to work a sprint ahead of DEV.

AUGUST 2015 - FEBUARY 2017

American Airlines (The Fenway Group)
Sr. UX/UI Designer

Delivered UX that exceeded business expectations. Responsible for helping develop patterns for the new UI American brand.

AUGUST 2012 - JANUARY 2015

Creative Director/Consultant

As a consultant I was responsible for the UX and marketing for many clients.
Clients: RadioShack, Autozone, Corona, Taco Bueno, Roomkey, Allied Insurance, Boy Scouts of America.

AUGUST 2011 - AUGUST 2012

TPN - The Promotion Network
Sr. Art Director/Sr. UX Designer

Retail design for Bank of America including digital promotions and internal needs.
Clients: Bank of America

JUNE 2010 - JULY 2012

Creative Director/Consultant

As a consultant I was responsible for the UX and marketing for many clients.
Clients: Greatwide, Hacienda Colorado, Land and Cattle Steak House, Match.com, Billingsley, The Burke Company, Revolution Ropes, QA Insurance, Picasso Dream.

MARCH 2009 - JUNE 2010

Sr. Art Director/Sr. UX Designer

Retail design including packaging, promotions and many new business pitches.
Clients: Sony, Susan G. Komen, Proctor & Gamble, Bonterra.

APRIL 2007 - JAN 2009

Art Director/UX Designer

Ad Campaigns, outdoor, direct mail, POP, logos, trade shows, websites, eBlast, web banners, rebranding, infographics, etc.
Clients: One Arts Plaza, Bestway RTO, RU Vodka, Gordons, Aaron Brothers.

JAN 2006 - APRIL 2007

MEplusYOU (formerly imc2)
UX/UI Designer

Responsible for websites, micro sites, and web banners.
Clients: Prilosec, Levitra, anything P&G.


SRJ Marketing Communication
Creative Director

Responsible for the creative team, including budgeting and all final deliverables.
Clients: Henjum Goucher, NIA Insurance, Magnolia Medical Staffing to name a few.

JUNE 2002 - OCTOBER 2005

Art Director/Graphic Artist

Annual reports, collateral, ad campaigns, logos, posters, trade shows, websites, direct mail, and packaging.
Clients: American Airlines Cargo, Sourcecorp, PGA and others.

SEPTEMBER 2001 - JUNE 2002

Marc USA
Art Director/Graphic Artist

Collateral, direct mail, logos, packaging, etc.
Clients: Peterbilt, Carrier and Cedar Fair Parks.

MAY 2001 - SEPT 2001

United States Navy
Aviation Boatswain Mate

Crew chief on the flight deck among many other responsibilities.
Honorable Discharge



Media Innovation-Video, Higher Plain
Silver Award


Promotional Publications-Advertsing Campaign, Messengers of Peace
Silver Award


Promotional Publications-Direct Mail, Sustainability Summit
Silver Award



Adobe Creative Suite-Expert





Verizon eCommerce aligning desktop, mobile and tablet.



Another ADT responsibility is supporting the online marketing strategy that persuades millions of users to choose ADT over its top competitors.



Once users purchase ADT they register at MyADT to pay their bill, print certificates for insurance discounts, manage alarm contacts, manage recurring payments, and view alarm activity. Included in MyADT is a Help Center using web content design (CMS).


American Airlines

Working at AA prior to the new brand launch I had the opportunity to help define the new UX/UI. Also, testing the booking path and additional projects including better UX efficiencies for the baggage handling that contributed to unprecedented profits for AA.


Room Key

Hired as the Creative Director, I helped translate initial designs based on many wires and user testing results.
View Room key.



While helping GDD Interactive as a Sr. UX Designer consultant I worked on Radioshack and Pep Boys online promotions/product pages.
Please contact me to discuss in more detail.


Boy Scouts of America

After my Annual Report concept was chosen at BSA my talent was in high demand. This attention won trust and many projects beyond what is seen here.
Please contact me for any questions or more detailed samples.


Allied Insurance

"The Allied Advantage Effect" helped convince Credit Unions they could relax at work with Allied Insurance.


Bank of America

This account had many demands/projects that required patience and understanding, but it was also rewarding. This is a quick sample of some projects.
View a website I created for BOA to demo retail cconcepts.



I gained a new appreciation for usability testing while working with Match. They have a process that is results driven while still achieving an inviting website.



This account moved fast and required extreme attention to detail, great work ethic, strong concepts and personal efficiency.
View one of my many Sony promotions.


Greatwide, Dallas Ad League, Bestway

These are some of my favorite pieces from the Levenson agency. Contact me to find out why.


Proctor & Gamble

I created numerous P&G digital promotions and web banners while at the interactive agency, MEplusYOU (formerly imc2).


TGI Fridays

These logos promote three items for TGI Fridays. Designing logos is one of my favorite things to create, due to my passion for illustration and painting.


The Burke Company

As the Creative Director for The Burke Company, I rebranded the company. I used the well known company signs as a connection whenever people see them on display during new projects and I created a clean, fun and professional website for visitors to explore.
View The Burke Company.


Picasso Dream

I designed this book cover based on a story about a female soldier that lost a friend to suicide and later struggles with reality. The website is used to promote the book and for purchases.
View Picasso Dream.


Alan Hodges Associates

"We needed a brochure and we needed a pretty quick turnaround. Shane was able to provide a high quality professional, informative brochure within our tight deadline. I appreciate the great work he did for my firm."  — Alan Hodges


Revolution Ropes

“Being able to rely on Shane has been a load off my mind because he really does operate as a member of the Revolution Ropes team.”  — Sandy Stephens


One Arts Plaza, Glazers Distributers, Magnolia Medical Staffing, Henjum Goucher Court Reporting, NIA Insurance and more

Over the years I've been responsible for many websites from smaller to larger fortune 500 companies.


Main Root

I designed this campaign for Maine Root from Austin that creates organic root beer. My concept, plays off of the organic benefit and Main Roots culture and was done as spec creative.


More logos... Thank you!

Over the past 12 years I have created many more pieces, however I hope this gives you an idea of my experience, skills, style, etc.
I appreciate your time and consideration. Thank you.


Cleverworks :: Shane Clevenger